• The general profile of security guarding has changed significantly in the past few decades. Gone are the days when the “militaristic, stuffed shirt behind a desk” type guard was the norm. DFS guards are trained in soft communication skills, have high emotional intelligence, and have an overall orientation of customer service.

  • In addition to safety and security, our guards are a great help in general terms: site advice, directions, assistance, etc. In the many spaces that our security guards work—condominiums, commercial offices, factories, warehouses, public institutions—they have become an auxiliary to the organization to which they are partnered. Further, our security guard is often the first person with whom end-users and clients alike come into contact, becoming the primary brand ambassador of the client in the process. It is no surprise then that safety, security and customer service has become a hallmark of DFS guarding services.

  • DFS has realized that such an emphasis on customer service, and the soft skills necessary to achieve it, also doubles as a better overall protective strategy. A guard who cares, after all, is more engaged; deterrence is magnified though community-level engagement, fostered relationships, and mutual comfort—the kinds of circumstances that just don’t occur unless the guard on the front lines has a caring, customer service-oriented demeanor.

  • The potential gain for both client and DFS are huge when customer service becomes a main focus. This is not only because of the increasing reality that our guards are emissaries not only for our own brand, but those of our clients, but also because a customer service orientation engenders a level of care and trust between the community and client, which augments the deterrent power of the security program as whole.

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